Aquino bounces back with higher satisfaction rating

President Benigno Aquino III's satisfaction ratings bounced back in March from a double-digit dip in year-end 2012, a new Social Weather Stations-BusinessWorld (SWS-BW) survey on Monday showed.

Aquino bagged a net satisfaction rating of +59 (74 percent satisfied, 15 percent dissatisfied) in the March 19-22 survey of 1,200 adults nationwide.


This is Aquino's third quarter with "very good" ratings based on the SWS poll.

It is also a four-point increase from +55 (72 percent satisfied, 17 percent dissatisfied) last December, when his ratings dropped after a record high of +67 percent (77 percent satisfied, 10 percent dissatisfied) in August.

Commenting on the report, Malacanang on Monday welcomed the results which it said "strengthen our resolve as we move towards the next half of the term."

These "reflect the Filipino people's abiding confidence in the President, and their support for the reforms that he continues to institute throughout the country," presidential spokesperson Edwin Lacierda said.

The rise in the President's popularity was driven by improvements in the Luzon area outside Metro Manila and Mindanao, which offset dips in the national capital and the Visayas.

Aquino's ratings increased by 13 points in Balance Luzon to +67 (79 percent satisfied, 12 percent dissatisfied) and by 10 points in Mindanao to +67 (79 percent satisfied, 12 percent dissatisfied).

His scores slid by 18 points to a "good" rating of +46 (67 percent satisfied, 20 percent dissatisfied) in the Visayas, and by 3 points to a "good" +40 (63 percent satisfied, 23 percent dissatisfied) in Metro Manila.
The President got his lowest rating in May 2012, when he got a +42 score which falls under "good" territory.

SWS considers net satisfaction scores of +70 and above as "excellent"; +50 to +69, "very good"; +30 to +49, "good"; and +10 to +29, moderate.

Scores of +9 to -9, are meanwhile considered "neutral"; -10 to -29, "poor"; -30 to -49, "bad"; -50 to -69, "very bad"; and -70 and below, "execrable".

The President's ratings improved both in urban areas, to +67 from +60, both "very good", and in rural areas to a "very good" +53 from "good" +49.

Aquino's scores rose across all socioeconomic classes and genders, where he all bagged "very good" ratings.

His net score rose to +65 from +56 among class E; to +57 from +54 among class D or the masa; and to +66 from +64 among the class ABC.

Gender-wise, Aquino notched a 5-point increase to +60 among women and a 2-point increase to +58 among men.

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